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Advertising and marketing can be a challenge for any small business. The good news is that there are really only three kinds of marketing you need to learn about: online marketing, referral marketing and offline marketing. While you’re waiting for your website and referral program to kick in (which can take some time), there are [...]
It’s a very familiar story: a potential new student comes along through your website or some other form of advertising, they read all about the cool features of your studio and they seem to be getting close to signing up for guitar lessons…but then they decide against it. Maybe they even sign up with one [...]
There are a lot of cool websites out there, but the coolest site for small business owners has got to be fiverr.com. There’s no place else on earth where you can get almost anything done that you could imagine and only have to pay $5 for it. There are LOTS of valuable services on fiverr [...]
Have you ever had potential students get really close to signing up for guitar lessons, and then have them back out? There’s a business concept called “friction” that can make it harder for people to choose to do business with you, and if you don’t understand what’s going on, it can be baffling as to [...]
If you’ve been teaching guitar lessons for a while and you’ve reach a certain level of success, the question of moving into commercial teaching space is always in the back of your mind. If you’ve outgrown your home studio and it’s time to move up, should you RENT that new commercial space or should you [...]
Have you ever made a decision and then lived to regret it later? Decision making is one of those few business tasks you can’t really delegate to anybody else. As an entrepreneur guitar teacher, the buck stops with YOU! Your business will succeed or fail based on the decisions you make, so it makes sense [...]
I’ve done lots of podcast episodes about how to become a better guitar teacher; today I want to take a look at this from a different angle and talk about how NOT to teach guitar lessons. There are tons of teachers out there doing it WRONG! Hopefully you aren’t one of them, but regardless, it’s [...]
Are you wondering how much other guitar teachers are charging for their lessons? Wondering how many students other teachers are actually teaching? How about how much money real teachers are making from their teaching studios? The results of the 2014 Guitar Teacher Survey are in, and this episode will have all the details. I’ll go over [...]
Benjamin Franklin once said “In this world nothing can be said to be certain, except death and taxes.” Tax season comes around every single year, and it’s a big source of stress and frustration for most small business owners, including guitar teachers. If you procrastinate and don’t do anything to prepare yourself for tax season, [...]
Reading guitar blogs is a great way to keep a “growing edge” on your skills as a guitar teacher. Good blogs will keep you updated on the latest guitar-related developments, give you excellent articles and information you can forward on to your students and provide you with a steady source of new (and FREE) lesson [...]